Citation
(2000), "Breakthrough for organisations as Open University Business School launches new Managing Knowledge course", Journal of Management Development, Vol. 19 No. 1. https://doi.org/10.1108/jmd.2000.02619aab.005
Publisher
:Emerald Group Publishing Limited
Copyright © 2000, MCB UP Limited
Breakthrough for organisations as Open University Business School launches new Managing Knowledge course
Breakthrough for organisations as Open University Business School launches new Managing Knowledge course
The Open University has addressed the hot issue of knowledge management head on with the launch of its new course, B823 Managing Knowledge. This is the first MBA course of its kind and one of the most exciting current developments in management education. The course uses advanced supported distance learning techniques and technologies such as the new Lyceum software developed by the Open University. This technology offers synchronous shared audio and internet audio with onscreen workplace and tools. The voice quality is as good as the telephone and users can see who is talking. There are also visual aids such as concept-mapping tools.
Paul Quintas, Course Team Chair said: "Organisations are asking, how do you manage knowing? How do you share knowledge, create knowledge and begin to value what is in people's heads?". This is a hot topic in the management arena in light of the increasing mobility of the global workforce, the end of the "job for life" era and the increasing awareness of the value of knowledge and intangible assets.
The course has taken three years to develop and is based on more than 15 years of research, part funded by the ESRC, Design Council and others, undertaken in close partnership with industry. The Managing Knowledge course is an elective on the OUBS MBA programme. Topics covered will include: communication, the cost of knowledge, managing knowledge in an organisational context, extra-organisational knowledge processes, intellectual capital, intellectual property rights, brand as an application of knowledge management, innovation, human resource dimensions of innovation and knowledge management, knowledge technologies and knowledge management in practice. The first students began in October 1999 and will conclude in May. The course will be assessed through assignments and an examination.
For further information and a prospectus, please contact the OUBS Information line on 08700 100311.