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Interaction of corporate social responsibility and attractiveness of organization to job seekers: a system dynamic study

Esrafil Ali (Department of Management, Indian Institute of Management Visakhapatnam, Visakhapatnam, India and Department of Entrepreneurship Education, Entrepreneurship Development Institute of India, Ahmedabad, India)
Biswajit Satpathy (Department of Business Administration, Sambalpur University, Burla, India)
Santosh Kumar Prusty (Strategy and Entrepreneurship, Indian Institute of Management Ranchi, Ranchi, India)

Journal of Modelling in Management

ISSN: 1746-5664

Article publication date: 6 June 2024

Issue publication date: 26 November 2024

94

Abstract

Purpose

This paper aims to understand the two-way interaction between corporate social responsibility (CSR) and the attractiveness of organization to job seekers (AOJS).

Design/methodology/approach

A system dynamics model is developed in the form of a causal loop diagram (CLD) that explains the CSR-AOJS interaction dynamically. To test the credibility of the developed model, the survey data are used to validate the causal relationships in the CLD.

Findings

This study found that developing an effective strategy or tool by capturing various essential CSR elements can attract potential job seekers.

Originality/value

The developed model is relevant to policymakers, decision-makers and managers when strategizing the CSR plan to attract potential job seekers.

Keywords

Acknowledgements

Funding: The authors did not receive support from any organization for the submitted work.

Conflict of interest: No potential conflict of interest was reported by any of the authors.

Citation

Ali, E., Satpathy, B. and Prusty, S.K. (2024), "Interaction of corporate social responsibility and attractiveness of organization to job seekers: a system dynamic study", Journal of Modelling in Management, Vol. 19 No. 6, pp. 2009-2033. https://doi.org/10.1108/JM2-11-2023-0274

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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