The impact of religiosity on luxury brand consumption: the case of Saudi consumers

Abstract

Purpose

The purpose of this study was to examine the impact of religiosity on luxury brand consumption among Muslim women.

Design/methodology/approach

A total of 322 women were surveyed. Data was collected in the capital city of Saudi Arabia and assessed using SEM.

Findings

The findings revealed that religion impacts consumers’ attitudes towards luxury brand consumption. A positive relationship was found between attitude towards luxury and luxury consumption. Also, attitude towards luxury mediated the relation between religiosity and luxury consumption.

Originality/value

The study’s findings serve to remind the retailers in Islamic countries to keep in mind the importance of religion in consumers’ preferences and selections.

Citation

Abalkhail, T.S. (2021), "The impact of religiosity on luxury brand consumption: the case of Saudi consumers", Journal of Islamic Marketing, Vol. 12 No. 4, pp. 763-775. https://doi.org/10.1108/JIMA-11-2016-0091