Factors influencing donor giving behaviours in charitable donations

Abstract

Purpose

The post-disaster effect is an essential for countries to rebuild an affected place and provide basic needs for victims. However, the government fund alone is insufficient to cover the total loss of victims. Hence, most of the non-government organisations (NGOs) will play an essential role in raising donation funds from the public. Therefore, this study aims to examine the relationship between information disclosures and giving behaviour.

Design/methodology/approach

A total of 215 responses were gathered through a self-administered questionnaire. The data is analysed using structural equation modelling technique.

Findings

The study result shows that background information, financial information, non-financial information and governance information directly affect trust. Trust is a significant mediator between background, financial, non-financial and governance information towards giving behaviour. Besides, the results illustrated that religious belief does not moderate the relationship between trust and giving behaviour.

Originality/value

This study provides significant knowledge that may be useful for NGOs to be aware of the importance of information disclosures revealed by organisations and make required decisions for potential donors to have trust in organisations handling donations and will be engaging in giving behaviour.

Citation

Allah Pitchay, A.B., Mohd Hashim, N.S.A., Ganesan, Y. and Shaharudin, M.S. (2025), "Factors influencing donor giving behaviours in charitable donations", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-01-2024-0041