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Corporate social responsibility on social media: a scoping review of the literature

Alessandro Inversini (EHL Business School, HES-SO University of Applied Sciences and Arts Western Switzerland, Lausanne, Switzerland)
Giovanni Battista Derchi (EHL Business School, HES-SO University of Applied Sciences and Arts Western Switzerland, Lausanne, Switzerland)

Journal of Information, Communication and Ethics in Society

ISSN: 1477-996X

Article publication date: 23 September 2024

Issue publication date: 22 November 2024

84

Abstract

Purpose

The purpose of this study is to generate a better understanding of the nature of Corporate Social Responsibility (CSR) communication on social media. In fact social media are one of the most effective communication channels in contemporary business settings. Due to their inner characteristics, they should be the ideal channel for communicating CSR topics. Over the last 15 years, a variety of researches discussed the interplay between CSR and social media, resulting in a rather tangled body of knowledge.

Design/methodology/approach

This study proposes a scoping review of published academic literature at the intersection of these two research bodies (i.e. CSR and social media communication) to shed light on the nature of the communication, strategic challenges and practices, as well as their key factors and impact.

Findings

To date, academic research related to the nature of CSR on social media is fragmented and blurry. This research sheds light on the challenges of interactive social media communication in CSR and presents an account of key strategies, tactics and possible impacts for these challenging communication practices.

Originality/value

This research generates a better understanding of the nature of CSR communication on social media, strategic challenges and practices, as well as their key factors and impact. It is the tentative of generating a synthetic account of relevant literature in the field.

Keywords

Acknowledgements

This work was supported by the RCSO-Economie et Management [Sagex Number 98459].

Citation

Inversini, A. and Derchi, G.B. (2024), "Corporate social responsibility on social media: a scoping review of the literature", Journal of Information, Communication and Ethics in Society, Vol. 22 No. 4, pp. 434-452. https://doi.org/10.1108/JICES-04-2023-0046

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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