Analytics based decision making

Abstract

Purpose

This paper aims to trace the history, application areas and users of Classical Analytics and Big Data Analytics.

Design/methodology/approach

The paper discusses different types of Classical and Big Data Analytical techniques and application areas from the early days to present day.

Findings

Businesses can benefit from a deeper understanding of Classical and Big Data Analytics to make better and more informed decisions.

Originality/value

This is a historical perspective from the early days of analytics to present day use of analytics.

Citation

Agrawal, D. (2014), "Analytics based decision making", Journal of Indian Business Research, Vol. 6 No. 4, pp. 332-340. https://doi.org/10.1108/JIBR-09-2014-0062