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Virtual reality and augmented reality applications and their effect on tourist engagement: a hybrid review

Wajdy Omran (Department of Management, School of Economics and Management, Centre for Research in Economics and Management (NIPE), University of Minho, Braga, Portugal)
Ricardo F. Ramos (Department of Management, Escola Superior de Tecnologia e Gestão de Oliveira do Hospital (ESTGOH), Instituto Politécnico de Coimbra, Oliveira do Hospital, Portugal; Centro de Investigação em Ciências da Informação, Tecnologias e Arquitetura, ISTAR, Instituto Universitário de Lisboa (ISCTE-IUL), Lisboa, Portugal; Centro de Investigação em Ciências Económicas e Empresariais (CICEE), Ciências Económicas e Empresariais, Universidade Autónoma de Lisboa (UAL), Lisboa, Portugal)
Beatriz Casais (Department of Management, School of Economics and Management, University of Minho, Braga, Portugal and CICS.NOVA.UMinho, Braga, Portugal)

Journal of Hospitality and Tourism Technology

ISSN: 1757-9880

Article publication date: 24 October 2023

Issue publication date: 5 August 2024

1092

Abstract

Purpose

This study consolidates insights on the role of virtual reality (VR) and augmented reality (AR) in tourism engagement (TE). In addition, it suggests new directions for research in tourism and hospitality.

Design/methodology/approach

A hybrid integrative review was used with bibliometric and theory-context-characteristics-method framework analyses of 236 peer-reviewed journal articles.

Findings

Computer science journals dominate TE in VR/AR research. Emotional and immersive attributes of VR/AR sustain TE. Exploring cultural theories can enrich TE perspectives in the context of VR/AR. This study offers fruitful directions by exploring virtual technology’s role in sustaining cultural heritage and studying TE intentions and perceptions on VR/AR tourism mobile applications.

Originality/value

To the best of the authors’ knowledge, this is the first study that uncovers the structure and intellectual rationale of existent research.

研究目的

本研究整合了关于虚拟现实(VR)和增强现实(AR)在旅游参与(TE)中的作用的见解。此外, 本研究为旅游和酒店业的研究提供了新的方向。

研究方法

本研究使用文献计量学和理论-背景-特征-方法(TCCM)框架分析, 采用混合综合审查方法, 分析了236篇同行评审的期刊文章

研究发现

计算机科学期刊在VR/AR研究中主导了TE领域。VR/AR的情感和沉浸属性支持了TE。在VR/AR的背景下, 探索文化理论可以丰富TE的视角。本研究通过探讨虚拟技术在保护文化遗产方面的作用, 以及研究VR/AR旅游移动应用中的TE意图和感知, 提供了有益的研究方向。

研究创新

这是第一项揭示现有研究结构和知识理论基础的研究。

Keywords

Acknowledgements

This work is financed by national funds through FCT – Foundation for Science and Technology, I.P., within the scope of the project UIDB/04647/2020 of CICS.NOVA-Interdisciplinary Centre of Social Sciences of Universidade Nova de Lisboa and U1/BD/152284/2021 of NIPE. Interdisciplinary Centre of Social Sciences of Universidade Nova de Lisboa.

Funding: Fundação para a Ciência e a Tecnologia.

Citation

Omran, W., Ramos, R.F. and Casais, B. (2024), "Virtual reality and augmented reality applications and their effect on tourist engagement: a hybrid review", Journal of Hospitality and Tourism Technology, Vol. 15 No. 4, pp. 497-518. https://doi.org/10.1108/JHTT-11-2022-0299

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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