Citation
(2013), "Special issue on Italian marketing history", Journal of Historical Research in Marketing, Vol. 5 No. 2. https://doi.org/10.1108/jhrm.2013.41205baa.002
Publisher
:Emerald Group Publishing Limited
Copyright © 2013, Emerald Group Publishing Limited
Special issue on Italian marketing history
Article Type: Call for papers From: Journal of Historical Research in Marketing, Volume 5, Issue 2
The Journal of Historical Research in Marketing invites submissions for a special issue focused on "Italian marketing history''. Several overarching themes are planned including historical studies of marketing within Italy and the ways in which Italy has been marketed beyond the country's borders, the emergence of new distribution channels, the adaptation of marketing strategies imported from abroad, the ``economic miracle'' of the late 1950s and subsequent affluence of the 1960s, the development of new consumer identities amongst women and youth, élite and mass tourism, and the centuries- long marketing history of the Italian luxury industries such as fashion, furniture, and food. For this special issue of JHRM specific topics might include but are not limited to historical perspectives on Italian:
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Advertising, branding, political communications, media, distribution structures
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Americanization
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Celebrity marketing in and of Italy
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Consumer identities and typologies
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Country marketing
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Export marketing
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Fascism
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Fashion
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Immigrant markets and immigrants as marketers
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"Italianness'' as a marketing tool
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Marketing thought
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Regionalism
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State marketing bodies, national and EU Market regulation
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Tourist promotion.
The submission deadline for this special issue is 1 August 2013 with an expected publication date of August 2014. If you are unsure of the suitability of your topic or have questions regarding a submission, please contact the special issue Guest Editor:
Jonathan MorrisResearch Professor of Modern European History,University of HertfordshireE-mail: j.2.morris@herts.ac.uk
Submission to the Journal of Historical Research in Marketing
Submissions for this special issue of JHRM should be made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access are available at:http://mc.manuscriptcentral.com/jhrm. Full information and guidance on using ScholarOne Manuscripts are available at the Emerald ScholarOne Manuscripts Support Centre:http://msc.emeraldinsight.com