Special issue on Italian marketing history

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 27 April 2012



(2012), "Special issue on Italian marketing history", Journal of Historical Research in Marketing, Vol. 4 No. 2. https://doi.org/10.1108/jhrm.2012.41204baa.005



Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

Special issue on Italian marketing history

Article Type: Call for papers From: Journal of Historical Research in Marketing, Volume 4, Issue 2

The Journal of Historical Research in Marketing invites submissions for a special issue focused on ``Italian marketing history''. Several overarching themes are planned including historical studies of marketing within Italy and the ways in which Italy has been marketed beyond the country's borders, the emergence of new distribution channels, the adaptation of marketing strategies imported from abroad, the ``economic miracle'' of the late 1950s and subsequent affluence of the 1960s, the development of new consumer identities amongst women and youth, élite and mass tourism, and the centuries- long marketing history of the Italian luxury industries such as fashion, furniture, and food. For this special issue of JHRM specific topics might include but are not limited to historical perspectives on Italian:

  • Advertising, branding, political communications, media, distribution structures

  • Americanization

  • Celebrity marketing in and of Italy

  • Consumer identities and typologies

  • Country marketing

  • Export marketing

  • Fascism

  • Fashion

  • Immigrant markets and immigrants as marketers

  • ``Italianness'' as a marketing tool

  • Marketing thought

  • Regionalism

  • State marketing bodies, national and EU Market regulation

  • Tourist promotion.

The submission deadline for this special issue is 1 August 2013 with an expected publication date of August 2014. If you are unsure of the suitability of your topic or have questions regarding a submission, please contact the special issue Guest Editor:

Jonathan MorrisResearch Professor of Modern European History,University of HertfordshireE-mail: j.2.morris@herts.ac.uk

Submission to the Journal of Historical Research in Marketing

Submissions for this special issue of JHRM should be made using ScholarOne Manuscripts, the online submission and peer review system. Registration and access are available at: http://mc.manuscriptcentral.com/jhrm. Full information and guidance on using ScholarOne Manuscripts are available at the Emerald ScholarOne Manuscripts Support Centre: http://msc.emeraldinsight.com

Prior to submission to the Journal, authors may wish to submit either a full paper or abstract to the 2013 Conference on Historical Analysis & Research in Marketing (CHARM), being held in Copenhagen 30 May-2 June 2013. One or more panel sessions at the CHARM conference will provide feedback with a view to preparing submissions for this special issue of JHRM. The deadline for CHARM submissions is 16 December 2012. Full information about the 2013 CHARM Conference is available at: http://faculty.quinnipiac.edu/charm/ 2013_info.htm

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