TY  - JOUR
AB  - 
VL  - 3
IS  - 2
SN  - 1755-750X
DO  - 10.1108/jhrm.2011.41203bae.001
UR  - https://doi.org/10.1108/jhrm.2011.41203bae.001
PY  - 2011
Y1  - 2011/01/01
TI  - The literature keeps growing
T2  - Journal of Historical Research in Marketing
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/20
ER  -