TY - JOUR AB - VL - 3 IS - 2 SN - 1755-750X DO - 10.1108/jhrm.2011.41203baa.001 UR - https://doi.org/10.1108/jhrm.2011.41203baa.001 PY - 2011 Y1 - 2011/01/01 TI - Editorial T2 - Journal of Historical Research in Marketing PB - Emerald Group Publishing Limited Y2 - 2024/04/25 ER -