Citation
(2010), "The literature keeps growing", Journal of Historical Research in Marketing, Vol. 2 No. 2. https://doi.org/10.1108/jhrm.2010.41202bae.001
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
The literature keeps growing
Article Type: The literature keeps growing From: Journal of Historical Research in Marketing, Volume 2, Issue 2
The Journal of Historical Research in Marketing does not include a conventional book review section although we will from time to time publish in Explorations & Insights historical review essays of “lost and found” historically significant books about marketing. However, we will include at the end of some issues, as we have below, a list of recently published books about marketing history and the history of marketing thought that have been brought to our attention. This service to readers is intended to follow the practice followed in Retrospectives in Marketing, the newsletter edited by Stanley C. Hollander and published by Michigan State University from 1981 until the early 2000s. Retrospectives in Marketing usually included a list of recently published books on historical research in marketing under the heading “The literature keeps growing”.
References
Ward, D.B. (2009), A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research, Temple University Press, Philadelphia, PA