It’s Twenty Ten, not Two Thousand and Nine

Citation

Hayes, S.G. (2010), "It’s Twenty Ten, not Two Thousand and Nine", Journal of Fashion Marketing and Management, Vol. 14 No. 1. https://doi.org/10.1108/jfmm.2010.28414aaa.001

It’s Twenty Ten, not Two Thousand and Nine

Article Type: Editorial From: Journal of Fashion Marketing and Management, Volume 14, Issue 1

It is Twenty Ten and we are presenting Volume 14 to our readership, which will give an outlet for all those papers submitted and processed in Two Thousand and Nine via Manuscript Central – the transition complete and embedded within the editorial process of the Journal of Fashion Marketing and Management. This is significant for two reasons. First, I set out with this as one of my aims when I became Editor-in-Chief at the end of Volume 11 and, in conjunction with the staff at Emerald, I am pleased to have achieved this. Second, because this means we now have an average lead-time of 18 months until publication after a paper’s submission date. This, I feel, is in line with most academic journals and, considering the rigorous demands of peer review, is a realistic and satisfactory expectation. Granted it is perhaps not as immediate as Open Access Publishing, be that where access is free and publication is funded from the author’s side or self-archiving, in which authors post their work in online repositories, making it free to all via the internet – but I think I will leave that particular hot topic for another time! A second aim I had at the outset of my editorship was to ensure that the composition of the Editorial Advisory Board (EAB) reflected the activity of the journal and those directly involved with it. You will see from this issue that the EAB listed has metamorphosed through Two Thousand and Nine and I look forward to the input of these people during Twenty Ten as we guide the journal through another year of productive contribution to the fashion business and research debate. The board should evolve further in readiness for Twenty Eleven; if you feel you have a specific contribution to make, do please contact me.

We finished Volume 13 with a special issue – Fashion marketing and management in the Asia-Pacific Region – edited by Gail Taylor (many thanks Gail) which proved to be so popular (as one might expect for such an active region) that several papers which we were unable to publish in that issue appear here. I would ask that you consider the following papers in the context of Vol. 13 No. 4: “Comparison of Chinese and Indian consumers’ evaluative criteria when selecting denim jeans: a conjoint analysis”, “Estimation of total factor productivity in the Indian garment industry”, “Adolescents’ clothing motives and store selection criteria: a comparison between South Korea and the United States”.

As usual, with our eclectic field, the papers already accepted for publication in Twenty Ten cover a vast and varied range of topics. In this issue, with the exception of the article about “US Textile sector job loss: an exploration of implications for individuals, community, and industry”, the categories of fashion involvement and fashion fit receive attention, both of which are fundamental to the fashion experience.

S.G. HayesEditor