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Blockbusters: The Five Keys to Developing Great New Products

Ronald E. Goldsmith (Richard M. Baker Professor of Marketing, Florida State University, Tallahassee, Florida, USA)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 September 2004

Citation

Goldsmith, R.E. (2004), "Blockbusters: The Five Keys to Developing Great New Products", Journal of Fashion Marketing and Management, Vol. 8 No. 3, pp. 350-351. https://doi.org/10.1108/jfmm.2004.8.3.350.1

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited