TY  - JOUR
AB  - 
VL  - 8
IS  - 2
SN  - 1361-2026
DO  - 10.1108/jfmm.2004.8.2.245.1
UR  - https://doi.org/10.1108/jfmm.2004.8.2.245.1
AU  - Pennington Malcolm
PY  - 2004
Y1  - 2004/01/01
TI  - The Myth of Market Share: Why Market Share is the Fool's Gold of Business
T2  - Journal of Fashion Marketing and Management: An International Journal
PB  - Emerald Group Publishing Limited
SP  - 245
EP  - 247
Y2  - 2024/04/19
ER  -