Do undergraduate art and design students’ entrepreneurship skill sets influence their intention to own a business?

Abstract

Purpose

Drawing on a competency-based approach, this empirical study explores whether art and design students’ entrepreneurship skill sets (technical, managerial and entrepreneurial skills) influence their intention to own a business and whether gender and/or business ownership influence their entrepreneurship skill sets.

Design/methodology/approach

A total of 204 respondents were selected using a random sampling technique. The collected data was analyzed using descriptive and inferential statistics, including independent sample tests and two-way ANOVA.

Findings

The independent samples test revealed interesting results regarding art and design students’ entrepreneurship skill sets, distinguishing between those who own businesses and those who do not. The two-way ANOVA analysis indicated that certain factors significantly affect art and design students’ entrepreneurship skill sets while others do not.

Practical implications

The findings suggest that higher education institutions should reconsider their curricular frameworks to better equip art and design graduates with not only artistic skills but also robust entrepreneurial competencies based on targeted training programs that could be developed to enhance the managerial and entrepreneurial skills among art and design students.

Originality/value

This study addresses a gap in the literature by empirically examining the impact of entrepreneurship skill sets on the art and design students’ business ownership and investigating whether business ownership and/or gender influence their entrepreneurship skill sets, offering valuable insights for educational institutions and policymakers.

Citation

Odewole, P.O. (2024), "Do undergraduate art and design students’ entrepreneurship skill sets influence their intention to own a business?", Journal of Entrepreneurship and Public Policy, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JEPP-08-2024-0129