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Green entrepreneurial leadership as a catalyst of green service innovative behaviour: a serial mediation model with a dual theoretical lens

Zeeshan Ahmed (Southern Business School, Institute of Southern Punjab, Multan, Pakistan)
Mishal Khosa (Business Administration Department, Faculty of Management Sciences, ILMA University, Karachi, Pakistan)
Nhat Tan Nguyen (Faculty of Business Administration, Ho Chi Minh City University of Foreign Languages – Information Technology, Ho Chi Minh, Viet Nam)
Afeez Kayode Ibikunle (School of Technology Management and Logistics, Universiti Utara Malaysia, Sintok, Malaysia)
Javaria Abbas (Institute of Management Sciences, Bahauddin Zakariya University, Multan, Pakistan)
Adeel Akhtar (Department of Commerce, Bahauddin Zakariya University, Multan, Pakistan and Putra Business School, Universiti Putra Malaysia, Serdang, Malaysia)

Journal of Entrepreneurship in Emerging Economies

ISSN: 2053-4604

Article publication date: 10 January 2025

51

Abstract

Purpose

Recent literature in environmental management suggests that fostering employees’ innovative behaviour in green service is vital for enhancing the environmental sustainability of hospitality organizations. Despite this, few efforts have been made to understand how green entrepreneurial leadership (GEL) relates to green service innovative behaviour (GSIB). This study aims to examine whether GEL can promote GSIB among hospitality employees through the serial mediation of green learning orientation (GLO) and green knowledge acquisition (GKA) using the conservation of resources theory. The authors expect environmental dynamism to strengthen the relationship between GEL and employees’ GSIB, leveraging the resource-based view theory.

Design/methodology/approach

This study collected data through a multi-wave survey (four waves, two weeks apart) from 341 employees working in three-to-five-star hotels in Pakistan’s major cities. The authors used partial least squares structural equation modelling to evaluate the hypotheses proposed in the theoretical model.

Findings

The study revealed a significant relationship between GEL and employee GSIB, mediated by GLO and GKA. In addition, environmental dynamism strengthened the relationship of GEL with employee GSIB.

Originality/value

The research advances the literature on GEL in the hospitality sector by providing insights into the mediating and moderating processes that translate GEL into GSIB among hospitality employees. Moreover, the research provides important implications for hotels investing in green initiatives and looking for ways to foster employees’ GSIB.

Keywords

Acknowledgements

Funding: This research received no external funding from any institution.

Institutional review board statement: The study adhered to the guidelines outlined in the Declaration of Helsinki and received approval from the ILMA University’s Research Ethics Committee (UREC).

Conflicts of Interest: The authors declare no conflicts of interest.

Citation

Ahmed, Z., Khosa, M., Nguyen, N.T., Kayode Ibikunle, A., Abbas, J. and Akhtar, A. (2025), "Green entrepreneurial leadership as a catalyst of green service innovative behaviour: a serial mediation model with a dual theoretical lens", Journal of Entrepreneurship in Emerging Economies, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JEEE-03-2024-0126

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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