TY  - JOUR
AB  - 
VL  - 29
IS  - 2
SN  - 0736-3761
DO  - 10.1108/jcm.2012.07729baa.001
UR  - https://doi.org/10.1108/jcm.2012.07729baa.001
AU  - Leventhal Richard C.
PY  - 2012
Y1  - 2012/01/01
TI  - Editorial
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/18
ER  -