Leventhal, R.C. (2011), "Editorial", Journal of Consumer Marketing, Vol. 28 No. 7. https://doi.org/10.1108/jcm.2011.07728gaa.001
Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
Article Type: Editorial From: Journal of Consumer Marketing, Volume 28, Issue 7
In this special issue of The Journal of Consumer Marketing you will read how changes in society, which are global in nature, are affecting the marketplace. We are delighted to have worked with the Australian and New Zealand Marketing Academy (ANZMAC) to bring to you research that was presented at their 2010 annual conference, which was held in Christchurch, New Zealand. The topic of this conference was “Doing More With Less”. The topics presented cover a broad spectrum of the marketplace and provide you with very relevant and timely ideas.
Richard C. Leventhal