TY  - JOUR
AB  - 
VL  - 28
IS  - 5
SN  - 0736-3761
DO  - 10.1108/jcm.2011.07728eaa.001
UR  - https://doi.org/10.1108/jcm.2011.07728eaa.001
AU  - Leventhal Richard C.
PY  - 2011
Y1  - 2011/01/01
TI  - Editorial
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/16
ER  -