TY  - JOUR
AB  - 
VL  - 25
IS  - 3
SN  - 0736-3761
DO  - 10.1108/jcm.2008.07725cag.001
UR  - https://doi.org/10.1108/jcm.2008.07725cag.001
PY  - 2008
Y1  - 2008/01/01
TI  - The first to market consumer product does not always triumph
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/24
ER  -