TY  - JOUR
AB  - 
VL  - 20
IS  - 4
SN  - 0736-3761
DO  - 10.1108/jcm.2003.20.4.380.4
UR  - https://doi.org/10.1108/jcm.2003.20.4.380.4
AU  - Schneider Peter A.
PY  - 2003
Y1  - 2003/01/01
TI  - Victory: Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal Life
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 380
EP  - 381
Y2  - 2024/04/24
ER  -