TY  - JOUR
AB  - 
VL  - 19
IS  - 2
SN  - 0736-3761
DO  - 10.1108/jcm.2002.19.2.168.2
UR  - https://doi.org/10.1108/jcm.2002.19.2.168.2
AU  - Sharp Charles L.
PY  - 2002
Y1  - 2002/01/01
TI  - Marketing to American Latinos (Part 1): A Guide to the In‐Culture Approach
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 168
EP  - 170
Y2  - 2024/04/24
ER  -