Radical Marketing: From Harvard to Harley, Lessons from Ten that Broke the Rules and Made It Big (1st edition)

John H. Melchinger (Private Practice Marketing Consultant Calgary, Alberta, Canada)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 December 2000

Abstract

Keywords

Citation

Melchinger, J. (2000), "Radical Marketing: From Harvard to Harley, Lessons from Ten that Broke the Rules and Made It Big (1st edition)", Journal of Consumer Marketing, Vol. 17 No. 7, pp. 627-637. https://doi.org/10.1108/jcm.2000.17.7.627.5

Download as .RIS

Publisher

:

Emerald Group Publishing Limited

Please note you might not have access to this content

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.
If you would like to contact us about accessing this content, click the button and fill out the form.
To rent this content from Deepdyve, please click the button.