TY - JOUR AB - VL - 17 IS - 7 SN - 0736-3761 DO - 10.1108/jcm.2000.17.7.627.4 UR - https://doi.org/10.1108/jcm.2000.17.7.627.4 AU - John Joby PY - 2000 Y1 - 2000/01/01 TI - The New MaxiMarketing T2 - Journal of Consumer Marketing PB - Emerald Group Publishing Limited SP - 627 EP - 637 Y2 - 2024/03/29 ER -