Selling Dreams: How to Make Any Product Irresistible

Railton Hill (Senior Lecturer in Marketing La Trobe University Melbourne, Australia)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 December 2000




Hill, R. (2000), "Selling Dreams: How to Make Any Product Irresistible", Journal of Consumer Marketing, Vol. 17 No. 7, pp. 627-637.

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Emerald Group Publishing Limited

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