The Kids Market: Myths and Realities (1st edition)

Susan M. Lloyd (School of Commerce University of Illinois at Urbana‐Champaign)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 December 2000

Abstract

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Citation

Lloyd, S. (2000), "The Kids Market: Myths and Realities (1st edition)", Journal of Consumer Marketing, Vol. 17 No. 7, pp. 627-637. https://doi.org/10.1108/jcm.2000.17.7.627.1

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Emerald Group Publishing Limited

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