Reconnecting with Customers – Building Brands and Profits in the Relationship Age

Professor Tevfik Dalgic (Utrecht Business School, University of Professional Studies‐HvU, Utrecht, The Netherlands)

ISSN: 0736-3761

Publication date: 1 July 2000

Abstract

Dalgic, T. (2000), "Reconnecting with Customers – Building Brands and Profits in the Relationship Age", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.7

:

Emerald Group Publishing Limited

You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account.

To rent this content from Deepdyve, please click the button.

If you think you should have access to this content, click the button to contact our support team.