Reconnecting with Customers – Building Brands and Profits in the Relationship Age
Professor Tevfik Dalgic
(Utrecht Business School, University of Professional Studies‐HvU, Utrecht, The Netherlands)
231
Keywords
Citation
Dalgic, T. (2000), "Reconnecting with Customers – Building Brands and Profits in the Relationship Age", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.7
Publisher
:Emerald Group Publishing Limited