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Reconnecting with Customers – Building Brands and Profits in the Relationship Age

Professor Tevfik Dalgic (Utrecht Business School, University of Professional Studies‐HvU, Utrecht, The Netherlands)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 July 2000

Keywords

Citation

Dalgic, T. (2000), "Reconnecting with Customers – Building Brands and Profits in the Relationship Age", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.7

Publisher

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Emerald Group Publishing Limited