TY  - JOUR
AB  - 
VL  - 17
IS  - 4
SN  - 0736-3761
DO  - 10.1108/jcm.2000.17.4.358.6
UR  - https://doi.org/10.1108/jcm.2000.17.4.358.6
AU  - Owens Jan
PY  - 2000
Y1  - 2000/01/01
TI  - The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 358
EP  - 372
Y2  - 2024/04/24
ER  -