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How Advertising Works – The Role of Research

Audhesh K. Paswan (Associate Professor of Marketing, University of South Dakota)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 July 2000

2337

Keywords

Citation

Paswan, A.K. (2000), "How Advertising Works – The Role of Research", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.4

Publisher

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Emerald Group Publishing Limited

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