How Advertising Works – The Role of Research
Audhesh K. Paswan
(Associate Professor of Marketing, University of South Dakota)
Keywords
Citation
Paswan, A.K. (2000), "How Advertising Works – The Role of Research", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.4
Publisher
:Emerald Group Publishing Limited
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