Strategic Marketing for the Digital Age
Alan Tse
(Associate Director and Director of DMIB, The Chinese University of Hong Kong)
1869
Keywords
Citation
Tse, A. (2000), "Strategic Marketing for the Digital Age", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.1
Publisher
:Emerald Group Publishing Limited