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Strategic Marketing for the Digital Age

Alan Tse (Associate Director and Director of DMIB, The Chinese University of Hong Kong)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 July 2000

Keywords

Citation

Tse, A. (2000), "Strategic Marketing for the Digital Age", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.1

Publisher

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Emerald Group Publishing Limited