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OUTRAGEOUS!Unforgettable Service…Guilt‐Free Selling

William H. Bolen (Business Alumni Professor of Marketing, Georgia Southern University)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2000



Bolen, W.H. (2000), "OUTRAGEOUS!Unforgettable Service…Guilt‐Free Selling", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 263-272.



Emerald Group Publishing Limited

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