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OUTRAGEOUS!Unforgettable Service…Guilt‐Free Selling

William H. Bolen (Business Alumni Professor of Marketing, Georgia Southern University)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 June 2000

Citation

Bolen, W.H. (2000), "OUTRAGEOUS!Unforgettable Service…Guilt‐Free Selling", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 263-272. https://doi.org/10.1108/jcm.2000.17.3.263.6

Publisher

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Emerald Group Publishing Limited