The Circle of Innovation
Kristin M. Everson
(New Products Manager, The First Years, Inc.)
295
Keywords
Citation
Everson, K.M. (2000), "The Circle of Innovation", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 263-272. https://doi.org/10.1108/jcm.2000.17.3.263.5
Publisher
:Emerald Group Publishing Limited