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The Circle of Innovation

Kristin M. Everson (New Products Manager, The First Years, Inc.)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2000

Keywords

Citation

Everson, K.M. (2000), "The Circle of Innovation", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 263-272. https://doi.org/10.1108/jcm.2000.17.3.263.5

Publisher

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Emerald Group Publishing Limited