To read the full version of this content please select one of the options below:

Understanding the Older Consumer – The Grey Market

Patricia A. Knowles (Associate Professor of Marketing, Clemson University)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2000

Keywords

Citation

Knowles, P.A. (2000), "Understanding the Older Consumer – The Grey Market", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 263-272. https://doi.org/10.1108/jcm.2000.17.3.263.4

Publisher

:

Emerald Group Publishing Limited