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Understanding the Older Consumer – The Grey Market

Patricia A. Knowles (Associate Professor of Marketing, Clemson University)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2000



Knowles, P.A. (2000), "Understanding the Older Consumer – The Grey Market", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 263-272.



Emerald Group Publishing Limited