To read the full version of this content please select one of the options below:

Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

Wolfgang Grassl (Hillsdale College)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2000

Keywords

Citation

Grassl, W. (2000), "Strategic Brand Management: Building, Measuring, and Managing Brand Equity.", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 263-272. https://doi.org/10.1108/jcm.2000.17.3.263.3

Publisher

:

Emerald Group Publishing Limited