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Wooing and Winning Business: The Foolproof Formula for Making Persuasive Business Presentations

Deanna F. Womack (Professor of Communication, Stonehill College)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2000

Keywords

Citation

Womack, D.F. (2000), "Wooing and Winning Business: The Foolproof Formula for Making Persuasive Business Presentations", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 263-272. https://doi.org/10.1108/jcm.2000.17.3.263.2

Publisher

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Emerald Group Publishing Limited