To read the full version of this content please select one of the options below:

Wooing and Winning Business: The Foolproof Formula for Making Persuasive Business Presentations

Deanna F. Womack (Professor of Communication, Stonehill College)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2000

Downloads

414

Keywords

Citation

Womack, D.F. (2000), "Wooing and Winning Business: The Foolproof Formula for Making Persuasive Business Presentations", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 263-272. https://doi.org/10.1108/jcm.2000.17.3.263.2

Publisher

:

Emerald Group Publishing Limited

Related articles