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Selling to Newly Emerging Markets

Irvine Clarke III (Assistant Professor of Marketing and International Business, Oklahoma City University)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 June 2000



Clarke, I. (2000), "Selling to Newly Emerging Markets", Journal of Consumer Marketing, Vol. 17 No. 3, pp. 263-272.



Emerald Group Publishing Limited