TY  - JOUR
AB  - 
VL  - 17
IS  - 2
SN  - 0736-3761
DO  - 10.1108/jcm.2000.17.2.172.6
UR  - https://doi.org/10.1108/jcm.2000.17.2.172.6
AU  - Schneider Peter A.
PY  - 2000
Y1  - 2000/01/01
TI  - The Food Industry Wars: Marketing Triumphs and Blunders
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 172
EP  - 185
Y2  - 2024/04/16
ER  -