The Food Industry Wars: Marketing Triumphs and Blunders
Peter A. Schneider
(Associate Professor of Business and Economics, College of Saint Elizabeth, Morristown, NJ.)
Abstract
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Citation
Schneider, P.A. (2000), "The Food Industry Wars: Marketing Triumphs and Blunders", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 172-185. https://doi.org/10.1108/jcm.2000.17.2.172.6
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:Emerald Group Publishing Limited
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