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The Food Industry Wars: Marketing Triumphs and Blunders

Peter A. Schneider (Associate Professor of Business and Economics, College of Saint Elizabeth, Morristown, NJ.)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 April 2000

Keywords

Citation

Schneider, P.A. (2000), "The Food Industry Wars: Marketing Triumphs and Blunders", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 172-185. https://doi.org/10.1108/jcm.2000.17.2.172.6

Publisher

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Emerald Group Publishing Limited