Power Pricing

Gul Butaney (Professor of Marketing, Bentley College, Waltham, MA)

Journal of Consumer Marketing

ISSN: 0736-3761

Publication date: 1 April 2000



Butaney, G. (2000), "Power Pricing", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 172-185. https://doi.org/10.1108/jcm.2000.



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