Power Pricing
Gul Butaney
(Professor of Marketing, Bentley College, Waltham, MA)
989
Keywords
Citation
Butaney, G. (2000), "Power Pricing", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 172-185. https://doi.org/10.1108/jcm.2000.17.2.172.5
Publisher
:Emerald Group Publishing Limited