The Emerging High‐Tech Consumer – A Market Profile and Marketing Strategy Implications

Sudha Jamthe (sudha@web‐net.org, Founder and Director, Web‐Net Group)

ISSN: 0736-3761

Publication date: 1 April 2000

Abstract

Jamthe, S. (2000), "The Emerging High‐Tech Consumer – A Market Profile and Marketing Strategy Implications", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 172-185. https://doi.org/10.1108/jcm.2000.17.2.172.3

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