The Emerging High‐Tech Consumer – A Market Profile and Marketing Strategy Implications
Sudha Jamthe
(sudha@web‐net.org, Founder and Director, Web‐Net Group)
441
Keywords
Citation
Jamthe, S. (2000), "The Emerging High‐Tech Consumer – A Market Profile and Marketing Strategy Implications", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 172-185. https://doi.org/10.1108/jcm.2000.17.2.172.3
Publisher
:Emerald Group Publishing Limited