TY  - JOUR
AB  - 
VL  - 17
IS  - 2
SN  - 0736-3761
DO  - 10.1108/jcm.2000.17.2.172.2
UR  - https://doi.org/10.1108/jcm.2000.17.2.172.2
AU  - Fontenot Renée J.
PY  - 2000
Y1  - 2000/01/01
TI  - Write on Target: The Direct Marketer’s Copywriting Handbook
T2  - Journal of Consumer Marketing
PB  - Emerald Group Publishing Limited
SP  - 172
EP  - 185
Y2  - 2024/05/06
ER  -