Methods of Persuasion: How to Use Psychology to Influence Human Behavior
Geoffrey P. Lantos
(Department of Business Administration, Stonehill College, North Easton, Massachusetts, USA)
1826
Keywords
Citation
Geoffrey P. Lantos (2014), "Methods of Persuasion: How to Use Psychology to Influence Human Behavior", Journal of Consumer Marketing, Vol. 31 No. 6/7, pp. 558-560. https://doi.org/10.1108/JCM-08-2014-1115
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited