Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
Maria Belen Sakalis
(Faculty of Economics, National Univesity of La Plata, La Plata, Argentina)
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Keywords
Citation
Maria Belen Sakalis (2014), "Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business", Journal of Consumer Marketing, Vol. 31 No. 6/7, pp. 554-554. https://doi.org/10.1108/JCM-01-2014-0827
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited