An ageing well collaboration: opportunity or wicked problem
ISSN: 0275-6668
Article publication date: 30 November 2018
Issue publication date: 28 January 2019
Abstract
Purpose
Within the “wicked” concept of ageing, this paper aims to primarily model an integrated approach to identifying and evaluating opportunities that deliver innovative outcomes in Ageing Well Practice, Health and Economic Policy and Research Actions using a collaborative and entrepreneurial mindset. The strategic focus is on a “Boomer” (user)-driven and facilitated Network – that brings together health professionals, research specialists, technologists, ageing well providers, “encore” career specialists, life-style providers, community groups, wealth creation specialists and industry innovators to streamline the progression of identified concepts to valued users and markets and enhance the economy.
Design/methodology/approach
Using the unit of analysis for innovation, i.e. the “added-value” as perceived by the user and not simply a product or a technology, the identified “opportunity-outcome” will embed a new service concept or intervention, which embraces and promotes ageing well, independent living or resident-centred care in the community and delivers direct and indirect economic benefits.
Findings
The authors model a point of differentiation in facilitating existing ageing well policies in the community, through a focus on an integrated and multi-dimensional collaborative framework that can deliver user value and contributes to community and economic benefits.
Research limitations/implications
Generalising results without a commercial business case from this single strategic viewpoint requires caution. The positive outcomes from this innovation collaborative concept can be used to guide further policy development and business investment in ageing well needs.
Practical implications
Such an integrated innovation collaborative structure provides the capacity to identify ageing well opportunities, to contract enterprises, both SMEs’ and larger companies, for development of the opportunities into user-valued outcomes, to network venture resources and deliver these outcomes to a sustainable market of ageing well citizens.
Social implications
The Ageing Well Innovation collaborative framework identifies practical ways to integrate new concepts of ageing participation to be realised by the increasing number of “Boomers”. It provides a self-managing process for linking individuals, public and private parties to maximise information and ideas flow, and engagement of the skilled resources in the Boomer group.
Originality/value
The innovation collaborative structure proposed is not simply novel but is a targeted focus on entrepreneurship and innovation applied strategically to the needs of ageing boomers and community needs. The added-value is in the demonstrated enhancement to effective innovation outcomes in community ageing and the economy.
Keywords
Acknowledgements
This viewpoint had its genesis within the Ageing and Living Well Think Tank, University of Adelaide, November 2015. The authors express appreciation to Nick Callinan, Jeanette Walters, Megan Corlis, Peter Balan, Mike Rungie, Jane Mussared, Ross Bensley and Rob Chalmers, for their valuable insights and comments.
Citation
Hazelton, L.M., Gillin, L.M., Kerr, F., Kitson, A. and Lindsay, N. (2019), "An ageing well collaboration: opportunity or wicked problem", Journal of Business Strategy, Vol. 40 No. 1, pp. 18-27. https://doi.org/10.1108/JBS-01-2018-0008
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited