TY  - JOUR
AB  - 
VL  - 23
IS  - 4
SN  - 0885-8624
DO  - 10.1108/jbim.2008.08023daf.001
UR  - https://doi.org/10.1108/jbim.2008.08023daf.001
PY  - 2008
Y1  - 2008/01/01
TI  - Executive summary and implications for managers and executives
T2  - Journal of Business & Industrial Marketing
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/24
ER  -