Strategy Moves: 14 Complete Attack and Defense Strategies for Competitive Advantage

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Publication date: 1 June 2006

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Citation

Rich, M. (2006), "Strategy Moves: 14 Complete Attack and Defense Strategies for Competitive Advantage", Journal of Business & Industrial Marketing, Vol. 21 No. 4. https://doi.org/10.1108/jbim.2006.08021dae.001

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Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited

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