How to Develop A Strategic Marketing Plan: A Step‐by‐Step Guide
Michael K. Rich
(Southern Polytechnic State University)
Keywords
Citation
Rich, M.K. (2000), "How to Develop A Strategic Marketing Plan: A Step‐by‐Step Guide", Journal of Business & Industrial Marketing, Vol. 15 No. 4, pp. 291-294. https://doi.org/10.1108/jbim.2000.15.4.291.1
Publisher
:Emerald Group Publishing Limited