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How to Develop A Strategic Marketing Plan: A Step‐by‐Step Guide

Michael K. Rich (Southern Polytechnic State University)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 July 2000

Keywords

Citation

Rich, M.K. (2000), "How to Develop A Strategic Marketing Plan: A Step‐by‐Step Guide", Journal of Business & Industrial Marketing, Vol. 15 No. 4, pp. 291-294. https://doi.org/10.1108/jbim.2000.15.4.291.1

Publisher

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Emerald Group Publishing Limited