Analysis for Strategic Marketing

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Publication date: 1 April 1998

Abstract

Citation

Rich, M. (1998), "Analysis for Strategic Marketing", Journal of Business & Industrial Marketing, Vol. 13 No. 2, pp. 186-189. https://doi.org/10.1108/jbim.1998.13.2.186.1

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Publisher

:

Emerald Group Publishing Limited

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