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Configurations of control in product development

Lucia Bellora-Bienengräber (Department for Business, Economics and Social Sciences, University of Hamburg, Hamburg, Germany)

Journal of Accounting & Organizational Change

ISSN: 1832-5912

Article publication date: 3 April 2019

Issue publication date: 9 April 2019

407

Abstract

Purpose

The purpose of this paper is to explore how the emphases given to the levers of control when monitoring product development (PD) are combined with each other, with the type of PD strategy formation and with the degree of innovativeness experienced by the firm. Moreover, the paper aims at identifying those configurations that are equifinal and superior to others in terms of PD and organizational performance.

Design/methodology/approach

Data (n = 468) are collected through a structure written questionnaire and analyzed through cluster analysis. Robustness tests investigate the stability of the results across different cluster method choices.

Findings

The paper unravels three configurations: A framing firms cluster, a fatalist firms cluster and a meticulous firms cluster. The first and the third cluster outperform the second cluster in terms of performance.

Research limitations/implications

Limitations of the paper relate to the possible response bias, the measurement of the variables, the subjectivity in cluster method choices and the static and non-causal nature of results. Future studies are called to validate the findings.

Practical implications

Firms with a partially intended and partially emergent PD strategy formation process and high innovativeness should place high emphasis to the PD beliefs and boundary systems. Firms with a prevailing intended PD strategy formation and a medium innovativeness should emphasize diagnostic and interactive control systems for PD.

Originality/value

In contrast to previous studies, this paper addresses the peculiarities of one specific control problem, i.e. the conflicting control demands that management has to address in PD.

Keywords

Acknowledgements

This paper has benefited a lot from the very insightful comments received during the review process. The author thanks the editor, Professor Zahirul Hoque, for his guidance during the process. This paper is based on data collection carried out during the author’s dissertation at the Technische Universität Dresden (Technical University of Dresden).

Citation

Bellora-Bienengräber, L. (2019), "Configurations of control in product development", Journal of Accounting & Organizational Change, Vol. 15 No. 1, pp. 127-146. https://doi.org/10.1108/JAOC-12-2016-0088

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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